About
I'm a hardware & software designer, blogger & a hobby artist. I work at Urban Company as SVP of Native & Design. I was heading design and product analytics at Cuddle.ai (now, Crux Intelligence) and worked at Fab.com, FusionCharts. I also founded a couple start-ups in the past. Kria Interactive (2011) & Intelligent Interfaces (2016). This website is a repository of my thoughts on hardware building, product design, team building, frameworks & life.
The word "godgeez" doesn't mean anything. It’s a gaming alias I created in 2003 and never changed.
Career
After finishing engineering, I didn't find typical IT jobs appealing. Instead, I pursued building beautiful and interactive websites. I started as a PHP developer and eventually became the creative head at zozolo.com. After six months, I left and founded Kria Interactive, a design agency that worked with big brands like Gulf Oil and Subway and many more building mobile games, large-scale software, websites, and branding.
However, I soon realised that I wanted to be iterative instead of just creating one-off websites. My exposure to the role of UX Designer on LinkedIn led me to Fab.com, a digital product company that taught me a lot about collaboration and culture. From there, I accidentally discovered my love for data visualization during a meeting with the founder of FusionCharts. I worked there for a year before moving on to other companies like Housing, Cuddle.ai/Crux Intelligence, and Urban Company to head their design teams.
Today, I head hardware products at Native with strong focus on R&D, industrial design, design engineering, and users. In the last 15 years, I have transitioned from a software developer to software designer to building consumer appliances.
Work experience
Interviews
Hobbies
I've loved drawing, playing music, collecting photograph cut-outs, reading, and many more since my childhood. Luckily I still continue with some.
I play drums. Not performances but low-key, at home with my Roland electronic drum kit.
I love sketching, drawing, and painting. I paint with acrylic and primarily for keeping our home walls beautiful. I sketch and draw doodles, product ideas and concepts. I feel lucky that I get to sketch real products for my work.
I love to play board games. My wife and I play Azul or Chinese Checkers on many nights before hitting the bed. And it's our favourite activity when friends are over.
I also loved playing strategy and racing video games. However, I don't get to my Playstations a lot. I will get to it soon.
I love writing in general. Journals to answer deep or complicated questions, take decisions, or even documenting my learnings privately and publicly on this website.
I love creating photo/scrapbooks. I take a lot of cut-outs from magazines, publications and create physical mood boards and collectibles like Travel in India, Colour references, Chair designs, and so on.
I love reading books to learn new things and apply them. So I have a huge library at home. I haven't read 50% of the books but it's a reminder of how much I'm yet to learn. I also like reading fiction for good stories.
I love documenting and keep experimenting with my website, social media to create a high-shelf-life place to document my life and interests.