I design and build hardware in India.
SVP of Native Products, R&D, and Design at Urban Company. Before this I led design and product analytics at Cuddle.ai, and earlier Fab.com and FusionCharts. I ran two startups, Kria Interactive (2011) and Intelligent Interfaces (2016).



Godgeez is where I write about what consumer hardware, team building, and product design in India actually take.
“Godgeez” doesn't mean anything. It's a gaming alias I made up in 2003 and never changed.
Career
2010 → nowSoftware developer, then software designer, then consumer appliances. Started as a PHP developer, ran a design agency, found UX at Fab.com and data visualisation at FusionCharts, then headed design at Housing, Cuddle.ai and Urban Company. Today I head hardware at Native.
Came back because the job felt unfinished. Fixing the messiness of a services marketplace slowly drifted into hardware, where I now spend most of my time sketching, engineering, and building Native's first products.
The odd idea of making enterprise data feel like Google search. Remove jargon, make answers immediate, make BI usable by people who aren't analysts.
Pure zero-to-one. Making on-demand services work in India when the idea sounded improbable, and building the design team from scratch.
Tried to build something like Jarvis for India's big organisations. We didn't pull it off, but it showed me what's possible past the practical.
Short and chaotic. Designing how people search for homes taught me how much emotion sits under a “rational” purchase.
Learned how to make data less boring. It became the base layer for how I think about information.
My first proper design job. Plenty of mistakes, and a lesson in improving the same product over and over.
Games, websites, web apps and creative merchandising for some of the biggest brands in the country.
Started as a PHP developer; ended up doing everything from client calls to shipping.
Interviews
Off screen
Things I've done since childhood and luckily still do.
Not performances. Low-key, at home, on a Roland electronic kit.
Acrylics for our walls; doodles and product concepts for work.
Azul or Chinese Checkers most nights, and whenever friends are over.
Magazine cut-outs turned into physical mood boards: travel, colour, chairs.
A huge library at home. Half unread, which is the point.
Journals for hard questions, and this website for the rest.









































