Godgeez
I'm Amit Das. SVP of Native, R&D & Design at Urban Company. I put water purifiers and smart door locks into Indian homes for a living and write down what the work actually looks like: the physics, the factories, the trade-offs, the teams. The rest of the time I sketch, garden, and play music. Whatever lets me build something that isn't on a screen.
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The second brain is a graveyard
Locke spent twenty-five years building an index. We skipped the index and called it thinking.
How to read a rose
The Good Morning forward is the first folk art of India's new internet.
Everything's news now
Some reminders when the news becomes overwhelming
50+ things worth knowing
Civic (non)sense
Behind the chaos of Bangalore traffic.
Input / output
Stop 'just' reading and reel-watching and have your consumption somewhere to land.
The psychology of the feed
You are a book of stories
Be where your fucking feet are
Two kinds of people, by 2030. Choose.
South Korea: What they wrote on the wall
What ten days in Seoul and three books revealed about building the best hardware company from India.
What if we just built all of these?
48 speculative ideas from daily life
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You're talking to too many people
What happens when you run a rotation of mentors, why it feels like progress while it isn't, and how to pick the one person worth following.
Seat at the table
Designers got seat at the table... and blew it!
The right kind of help in your design career
A reflection on how advice, mentorship, and learning compound when shared between peers.
Learnings at 37
A list of internal shifts in my personal life.
Not everyone will get it
The people who get it will never need convincing.
How to come up with ideas for anything
8 dead simple practices I’ve repeated for years to reduce mental clutter, spot patterns, and connect thoughts into something new.
The skills you can't skip
Time — My most valuable reflection in 2024
Expose yourself
Your biggest advantage? Not knowing how.
First job vs. now
Get work feedback in unusual ways
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Why cheap looks cheap before you've touched it
The eye reads quality in milliseconds but most of the tells cost nothing to remove.
Picture the product in your head first
How to design a product in your head before picking up the pencil to draw
The real problem with 'simple' hardware
Designing hardware onboarding flows with starts, milestones, and clear returns
Seat at the table
Designers got seat at the table... and blew it!
CMF is hardware UX too!
How surface, spacing, and light guide users
The CMF field guide (Part 2)
Building CMF as a capability
The CMF field guide (Part 1)
Colour, Material, and Finish notes for self-reference
User research is overrated
Research isn’t the problem. Relying on it is.
Taste is not a mood board
Understanding the gap between pretty and right.
Taste is a skill. Here's how to train it.
Where it comes from, how it breaks, and why most teams lose it without knowing.
Every app you design is like a restaurant
Apply lessons from fine dining hospitality to build better digital products.
Designing hardware for Indian homes
Design that's shaped by daily use, by people who never called it design.
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The tells of a good toolmaker
We learned a few things over the last 3 years.
50+ things worth knowing
Input / output
Stop 'just' reading and reel-watching and have your consumption somewhere to land.
70 things I learned making hardware in India
What designers, founders, and PMs making physical products in India need to know before the mould is cut
Apple Reminders & Notes
My wiki & to-do manager without any new apps
The biryani pot at Home Centre
When someone else's moment became mine
Study product like a builder (Part 4): Assembly, service, and factory lens
How products are actually put together.
Study product like a builder (Part 3): Internals & electronics
How products really work with batteries, motors, PCBs, core components, and layouts.
Study product like a builder (Part 2): Mechanisms & structure
How products hold together and why every joint, hinge, and rib exists.
Study product like a builder (Part 1): Form, surface, interface
How to study products from the outside before ever opening them
User research is overrated
Research isn’t the problem. Relying on it is.
Why some cars look fast even when parked?
The art of visual stance, and why most cars don't get it right.
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The hero of the quarter
A productivity tracker ranks the best engineer last.
How to create a demo culture by building things you can show.
What Apple’s demo culture taught me about judgment, iteration, and how taste actually scales.
Motivational speeches vs. grunt work
Don't hype your team but make progress visible.
The meeting you don't have
Keep cooking
What can design leaders learn from one of the world’s most creative chefs?
To the team making it happen
You need less meetings, more work!
Get work feedback in unusual ways
Simple exercise #4 for managers for 25 weeks
Simple exercise #3 for managers for 25 weeks
Simple exercise #2 for managers for 25 weeks
Simple exercise #1 for managers for 25 weeks