Feed: Amit Das • SVP Design, Urban Company • Godgeez

#14: Brushing at night

For years I thought it was just toothpaste, brush, spit, done. Then my dentist in Kolkata said with Sensodyne you’re supposed to rub it in with your finger for a minute and keep it for five minutes before brushing. Five minutes. Like a weird dental marinade. I started doing it. And I swear I can feel the difference.

The other trick I’ve learned is that brushing kills cravings. Once I brush, the day is over. No burnt basque cheesecake, which is amazeball max! So now I brush right after my last meal. Here I am, newly obsessed with the ritual of brushing like I invented it. Maybe that’s adulthood. Relearning instructions you ignored as a kid, then pretending you discovered them yourself.

#14: Brushing at night

For years I thought it was just toothpaste, brush, spit, done. Then my dentist in Kolkata said with Sensodyne you’re supposed to rub it in with your finger for a minute and keep it for five minutes before brushing. Five minutes. Like a weird dental marinade. I started doing it. And I swear I can feel the difference.

The other trick I’ve learned is that brushing kills cravings. Once I brush, the day is over. No burnt basque cheesecake, which is amazeball max! So now I brush right after my last meal. Here I am, newly obsessed with the ritual of brushing like I invented it. Maybe that’s adulthood. Relearning instructions you ignored as a kid, then pretending you discovered them yourself.

#14: Brushing at night

For years I thought it was just toothpaste, brush, spit, done. Then my dentist in Kolkata said with Sensodyne you’re supposed to rub it in with your finger for a minute and keep it for five minutes before brushing. Five minutes. Like a weird dental marinade. I started doing it. And I swear I can feel the difference.

The other trick I’ve learned is that brushing kills cravings. Once I brush, the day is over. No burnt basque cheesecake, which is amazeball max! So now I brush right after my last meal. Here I am, newly obsessed with the ritual of brushing like I invented it. Maybe that’s adulthood. Relearning instructions you ignored as a kid, then pretending you discovered them yourself.

#13: Instagram feed

#12: The last 5%

#11: Ordinary

#10: The myth of 'balance'

#9: My online versions

#8: Meetings

#7: Stoicism

#6: The safest bet

#5: Walking alone

#4. Feedback fatigue

#3. Things I don't tell my parents

#2. Coffee mug & busy people

#1. The 'after-this-week' lie