Feed: Amit Das • SVP Design, Urban Company • Godgeez

#49: Blogging still. What's next?

Earlier this month, for a long 10-hour+ journey, I printed a 4,000-word essay (from Substack) to read on the flight. I just didn't want to read it on the screen (phone or tablet).

I've been doing this more lately. Now, I read physical books and trying to switch to ebooks between 2016-2019 on a Kindle didn't help. Something about the screen has started making me feel like I've read something but keeping a slow pace to absorb properly becomes ridiculously difficult. It makes me just want to keep scrolling. I don't have a clean explanation for it but I notice the difference.

I still write on the blog. That part isn't changing. It's where I figure out what I think before I know what I think. But I've started wondering whether a 2000-word post is the right delivery for ideas that are better shown than described. The person I want to reach in India in 2026 is probably more likely to watch than to read. I've been thinking of using AI more often to convert these into polished short YT reels so the blogs get more reach. Then the time required to polish them to achieve visuals as I want becomes a task. Maybe someday. I haven't started that and will probably figure out as the year progresses.

#49: Blogging still. What's next?

Earlier this month, for a long 10-hour+ journey, I printed a 4,000-word essay (from Substack) to read on the flight. I just didn't want to read it on the screen (phone or tablet).

I've been doing this more lately. Now, I read physical books and trying to switch to ebooks between 2016-2019 on a Kindle didn't help. Something about the screen has started making me feel like I've read something but keeping a slow pace to absorb properly becomes ridiculously difficult. It makes me just want to keep scrolling. I don't have a clean explanation for it but I notice the difference.

I still write on the blog. That part isn't changing. It's where I figure out what I think before I know what I think. But I've started wondering whether a 2000-word post is the right delivery for ideas that are better shown than described. The person I want to reach in India in 2026 is probably more likely to watch than to read. I've been thinking of using AI more often to convert these into polished short YT reels so the blogs get more reach. Then the time required to polish them to achieve visuals as I want becomes a task. Maybe someday. I haven't started that and will probably figure out as the year progresses.

#48: A working log

#47: The living room turned into a casino

#46: Hobbies & boredom

#45: Hack your workspace

#44: Design solves. Art stays.

#43: You were trained to be derivative. Instead, imagine more.

#42: Styling vs. designing

#41: AI slop

#40: Vision & ritual board 2026

#39: Dumb smart app of the future

#38: Instructions for living

#37: Writing for yourself vs. writing for others

#36: Library of good intentions

#35: Draft angles

#34: Toyota slow Toyota fast

#33: Start at the epicentre

#32: Build your thing

#31: Expensive guessing

#30: Stay small

#29: Success teaches better than failure

#28: The real world is just an excuse

#27: Walking in public

#26: Vanishing footpaths

#25: Lunch box

#24: Text in the world

#23: Koramangala's WIP

#22: Mall plants

#21: Hold hands

#20: Micro-adjustments

#19: The joy of low stakes

#18: Gifting

#17: Attention span

#16: Work desk

#15: Scarcity

#14: Brushing at night

#13: Instagram feed

#12: The last 5%

#11: Ordinary

#10: The myth of 'balance'

#9: My online versions

#8: Meetings

#7: Stoicism

#6: The safest bet

#5: Walking alone

#4. Feedback fatigue

#3. Things I don't tell my parents

#2. Coffee mug & busy people

#1. The 'after-this-week' lie

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