Amit Das
I build hardware, design software. Currently, SVP of Native & Design at Urban Company. Based in Bengaluru. This website is where I share what I’m working on, what I’m learning, and write about things I find useful or inspiring.
The longer version
Some of the work
Bits and pieces from a longer, less visible process.
Native Lock Pro
Hardware design, App design, Native
2024
World's first intelligent lock. Designed like a masterpiece, built like a tank. Easiest smart door lock you'll use and fall in love with.
Native RO water purifiers
Hardware design, App design, Native
2023
We built India's first RO water purifiers that don't need servicing for 2 years. We didn't just build it, we designed it look like a boss too!
Align Design System
Design System, App revamp, Urban Company
2021
New fonts, new colours. Brand new way for designers & developers to create new flows & screens. We created a state-of-the-art design system to build our apps & website.
UC app revamp
App design, Urban Company
2021
Selling objects are easy. Selling services are hard. We revamped both our customer and partner apps to make them consistent, clean, and super simple to use.
Cuddle.ai app launch
App design, Product, Business Intelligence
2018
AI before it became a thing. BI on mobile is unheard of. We made the first ever business intelligence & data analytics app. Look up data, search for insights, create reports, and share analysis with colleagues. On the go.
What if…
Hackathon, Idea generation, Urban Company, Native
2023
A collection of 35+ satirical, useful, funny, and random ideas for Urban Company and Native. This is a work of fiction, made in magic time, and crafted with humour, love, and excitement for Urban Company.
'Ask' by Cuddle.ai
AI, Business Intelligence, App design, Product
2019
A simple text box where you could ask anything and everything from your data. In natural language. Just like you'd use 'Google'. Made for mobile-first and desktop as well.
AI sales app by Cuddle.ai
App design, Product
2020
Track on-field meetings, sales targets, directions to next meeting, monthly sales leaderboard. Everything in one app.
Nails in-app magazine
Content, Editorial design, App design
2023
A fast-paced magazine on Urban Company app to help users find new trends and book nail art services.
Appliance testing kit
Hardware design, Urban Company
2024
A compact, rugged carry-on kit for Urban Company partners to accurately diagnose home appliances and give customers full transparency about repairs to our customers.
Recent posts
All blog posts
Work experience
2020 — present
Bengaluru
Urban Company & Native
SVP, Native & Design
Joined again because the job was not finished. We revamped the biggest services marketplace of the country to become simple. Very simple. Went from designing screen to designing objects to build Native - Urban Company's first-ever line of hardware products. Sketches, engineering, design. The three things that reminded me why I fell in love with design in the first place.
2018 — 2020
Mumbai
Cuddle.ai/ Fractal Analytics
Head of Design & Data Visualisation
2016 — 2018
Gurgaon
Urban Company
VP, Design
My first stint with Urban Company (Urban Clap in those days). Zero-to-one days of hustle, building the design team from ground-up for services. What feels so obvious with on-demand services felt like an impossible problem statement in 2016. Changed the way I look at services wherever I go.
2016 — 2016
New Delhi
Intelligent Interfaces
Co-founder & Head of Data Visualisation
We wanted to build Tony Stark's Jarvis for the largest organisations of India. We didn't succeed. Got exposed to some of the coolest things possible if one were to entertain imagination.
2015 — 2016
Mumbai
Housing.com
VP, Design
From data collection that would power the rich insights for buyers & sellers to creating the most intuitive real-estate browsing and purchase platform, I learned more about how people think about houses before they make it their homes in just one year. Also, a roller-coaster ride.
2014 — 2015
Bengaluru
Fusion Charts
Head of Design
I fell in love with data visualisation here. Built some of the most satisfying things mixing social media design patterns and boring data visualisations. This built the foundation for me to understand data like a designer.
2012 — 2014
Pune
Fab.com
Product Designer
Built apps and first true transition from a developer to a designer. Award winning apps, complete e-commerce learning and understood what it takes to continuously improve a single product for years.
2011 — 2012
Pune
Kria Interactive
Founder
My first 'start-up' where we built games, websites, web apps, creative merchandising for some of the biggest brands of the country.
2010 — 2011
Mumbai
Raa Studios/Gozoop
Creative Head
Started as a PHP developer and quickly graduated to do all things from talking to clients to designing to building to testing to shipping the final product.
