Amit Das
I build hardware, design software. This website is where I share what I’m working on, what I’m learning, and write about things I find useful or inspiring.
Working at
Urban Company
Position
SVP of Native & Design
Location
Bengaluru
Blog series
6 posts
Odd pairings. Fresh thinking. Cross-pollination in design.
Blog series
10 posts
Hardware with heart. The design story of Native M1/M2.
Newly
Launched
Inspiration board. The mood board
I actually use.
Newly
Launched
Library. Books
that shape my thinking.
Some of my work
Bits and pieces from a longer, less visible process.
Native Lock Pro
2024
Hardware Design, App Design , Native
World's first intelligent lock. Designed like a masterpiece, built like a tank. Easiest smart door lock you'll use and fall in love with.
Native Lock Pro
2024
Hardware Design, App Design , Native
World's first intelligent lock. Designed like a masterpiece, built like a tank. Easiest smart door lock you'll use and fall in love with.
Native RO Water Purifier
2023
Hardware Design, App Design , Native
We built India's first RO water purifiers that don't need servicing for 2 years. We didn't just build it, we designed it look like a boss too!
Native RO Water Purifier
2023
Hardware Design, App Design , Native
We built India's first RO water purifiers that don't need servicing for 2 years. We didn't just build it, we designed it look like a boss too!
Align Design System
2021
Design System, App revamp, Urban Company
New fonts, new colours. Brand new way for designers & developers to create new flows & screens. We created a state-of-the-art design system to build our apps & website.
Align Design System
2021
Design System, App revamp, Urban Company
New fonts, new colours. Brand new way for designers & developers to create new flows & screens. We created a state-of-the-art design system to build our apps & website.
UC app revamp
2021
App design, Urban Company
Selling objects are easy. Selling services are hard. We revamped both our customer and partner apps to make them consistent, clean, and super simple to use.
UC app revamp
2021
App design, Urban Company
Selling objects are easy. Selling services are hard. We revamped both our customer and partner apps to make them consistent, clean, and super simple to use.
'Ask' by Cuddle.ai
2019
AI, Business Intelligence, App design, Product
A simple text box where you could ask anything and everything from your data. In natural language. Just like you'd use 'Google'. Made for mobile-first and desktop as well.
'Ask' by Cuddle.ai
2019
AI, Business Intelligence, App design, Product
A simple text box where you could ask anything and everything from your data. In natural language. Just like you'd use 'Google'. Made for mobile-first and desktop as well.
Crux Intelligence
2018
App design, Product, Business Intelligence
AI before it became a thing. BI on mobile is unheard of. We made the first ever business intelligence & data analytics app. Look up data, search for insights, create reports, and share analysis with colleagues. On the go.
Crux Intelligence
2018
App design, Product, Business Intelligence
AI before it became a thing. BI on mobile is unheard of. We made the first ever business intelligence & data analytics app. Look up data, search for insights, create reports, and share analysis with colleagues. On the go.
Cuddle Sales Assistance
2020
App design, Product
Track on-field meetings, sales targets, directions to next meeting, monthly sales leaderboard. Everything in one app.
Cuddle Sales Assistance
2020
App design, Product
Track on-field meetings, sales targets, directions to next meeting, monthly sales leaderboard. Everything in one app.
Work experience
2020 — present
Bengaluru
Urban Company & Native
SVP, Native & Design
Joined again because the job was not finished. We revamped the biggest services marketplace of the country to become simple. Very simple. Went from designing screen to designing objects to build Native - Urban Company's first-ever line of hardware products. Sketches, engineering, design. The three things that reminded me why I fell in love with design in the first place.
2020 — present
Bengaluru
Urban Company & Native
SVP, Native & Design
Joined again because the job was not finished. We revamped the biggest services marketplace of the country to become simple. Very simple. Went from designing screen to designing objects to build Native - Urban Company's first-ever line of hardware products. Sketches, engineering, design. The three things that reminded me why I fell in love with design in the first place.
2018 — 2020
Mumbai
Cuddle.ai/ Fractal Analytics
Head of Design & Data Visualisation
Cuddle was trying to do something rare: turn enterprise data into a Google-like experience. I joined to head design and data visualisation. We made an app where users could ask questions in plain English and receive instant, contextual answers powered by machine learning. My job was to simplify everything: analysis, dashboards, and data so anyone could understand data and on their mobile. We launched apps, improved adoption, and shaped what BI could look like for non-analysts.
2018 — 2020
Mumbai
Cuddle.ai/ Fractal Analytics
Head of Design & Data Visualisation
Cuddle was trying to do something rare: turn enterprise data into a Google-like experience. I joined to head design and data visualisation. We made an app where users could ask questions in plain English and receive instant, contextual answers powered by machine learning. My job was to simplify everything: analysis, dashboards, and data so anyone could understand data and on their mobile. We launched apps, improved adoption, and shaped what BI could look like for non-analysts.
2016 — 2018
Gurgaon
Urban Company
VP, Design
My first stint with Urban Company (Urban Clap in those days). Zero-to-one days of hustle, building the design team from ground-up for services. What feels so obvious with on-demand services felt like an impossible problem statement in 2016. Changed the way I look at services wherever I go.
2016 — 2018
Gurgaon
Urban Company
VP, Design
My first stint with Urban Company (Urban Clap in those days). Zero-to-one days of hustle, building the design team from ground-up for services. What feels so obvious with on-demand services felt like an impossible problem statement in 2016. Changed the way I look at services wherever I go.
2016 — 2016
New Delhi
Intelligent Interfaces
Co-founder & Head of Data Visualisation
We wanted to build Tony Stark's Jarvis for the largest organisations of India. We didn't succeed. Got exposed to some of the coolest things possible if one were to entertain imagination.
2016 — 2016
New Delhi
Intelligent Interfaces
Co-founder & Head of Data Visualisation
We wanted to build Tony Stark's Jarvis for the largest organisations of India. We didn't succeed. Got exposed to some of the coolest things possible if one were to entertain imagination.
2015 — 2016
Mumbai
Housing.com
VP, Design
From data collection that would power the rich insights for buyers & sellers to creating the most intuitive real-estate browsing and purchase platform, I learned more about how people think about houses before they make it their homes in just one year. Also, a roller-coaster ride.
2015 — 2016
Mumbai
Housing.com
VP, Design
From data collection that would power the rich insights for buyers & sellers to creating the most intuitive real-estate browsing and purchase platform, I learned more about how people think about houses before they make it their homes in just one year. Also, a roller-coaster ride.
2014 — 2015
Bengaluru
Fusion Charts
Head of Design
I fell in love with data visualisation here. Built some of the most satisfying things mixing social media design patterns and boring data visualisations. This built the foundation for me to understand data like a designer.
2014 — 2015
Bengaluru
Fusion Charts
Head of Design
I fell in love with data visualisation here. Built some of the most satisfying things mixing social media design patterns and boring data visualisations. This built the foundation for me to understand data like a designer.
2012 — 2014
Pune
Fab.com
Product Designer
Built apps and first true transition from a developer to a designer. Award winning apps, complete e-commerce learning and understood what it takes to continuously improve a single product for years.
2012 — 2014
Pune
Fab.com
Product Designer
Built apps and first true transition from a developer to a designer. Award winning apps, complete e-commerce learning and understood what it takes to continuously improve a single product for years.
2011 — 2012
Pune
Kria Interactive
Founder
My first 'start-up' where we built games, websites, web apps, creative merchandising for some of the biggest brands of the country.
2011 — 2012
Pune
Kria Interactive
Founder
My first 'start-up' where we built games, websites, web apps, creative merchandising for some of the biggest brands of the country.
2010 — 2011
Mumbai
Raa Studios/Gozoop
Creative Head
Started as a PHP developer and quickly graduated to do all things from talking to clients to designing to building to testing to shipping the final product.
2010 — 2011
Mumbai
Raa Studios/Gozoop
Creative Head
Started as a PHP developer and quickly graduated to do all things from talking to clients to designing to building to testing to shipping the final product.
Amit Das
I build hardware, design software. This website is where I share what I’m working on, what I’m learning, and write about things I find useful or inspiring.
Working at
Urban Company
Position
SVP of Native & Design
Location
Bengaluru
Blog series
6 posts
Odd pairings. Fresh thinking. Cross-pollination in design.
Blog series
10 posts
Hardware with heart. The design story of Native M1/M2.
Newly
Launched
Inspiration board. The mood board
I actually use.
Newly
Launched
Library. Books
that shape my thinking.
Some of my work
Bits and pieces from a longer, less visible process.
Native Lock Pro
2024
Hardware Design, App Design , Native
World's first intelligent lock. Designed like a masterpiece, built like a tank. Easiest smart door lock you'll use and fall in love with.
Native RO Water Purifier
2023
Hardware Design, App Design , Native
We built India's first RO water purifiers that don't need servicing for 2 years. We didn't just build it, we designed it look like a boss too!
Align Design System
2021
Design System, App revamp, Urban Company
New fonts, new colours. Brand new way for designers & developers to create new flows & screens. We created a state-of-the-art design system to build our apps & website.
UC app revamp
2021
App design, Urban Company
Selling objects are easy. Selling services are hard. We revamped both our customer and partner apps to make them consistent, clean, and super simple to use.
'Ask' by Cuddle.ai
2019
AI, Business Intelligence, App design, Product
A simple text box where you could ask anything and everything from your data. In natural language. Just like you'd use 'Google'. Made for mobile-first and desktop as well.
Crux Intelligence
2018
App design, Product, Business Intelligence
AI before it became a thing. BI on mobile is unheard of. We made the first ever business intelligence & data analytics app. Look up data, search for insights, create reports, and share analysis with colleagues. On the go.
Cuddle Sales Assistance
2020
App design, Product
Track on-field meetings, sales targets, directions to next meeting, monthly sales leaderboard. Everything in one app.
Recent posts
Work experience
2020 — present
Bengaluru
Urban Company & Native
SVP, Native & Design
Joined again because the job was not finished. We revamped the biggest services marketplace of the country to become simple. Very simple. Went from designing screen to designing objects to build Native - Urban Company's first-ever line of hardware products. Sketches, engineering, design. The three things that reminded me why I fell in love with design in the first place.
2018 — 2020
Mumbai
Cuddle.ai/ Fractal Analytics
Head of Design & Data Visualisation
Cuddle was trying to do something rare: turn enterprise data into a Google-like experience. I joined to head design and data visualisation. We made an app where users could ask questions in plain English and receive instant, contextual answers powered by machine learning. My job was to simplify everything: analysis, dashboards, and data so anyone could understand data and on their mobile. We launched apps, improved adoption, and shaped what BI could look like for non-analysts.
2016 — 2018
Gurgaon
Urban Company
VP, Design
My first stint with Urban Company (Urban Clap in those days). Zero-to-one days of hustle, building the design team from ground-up for services. What feels so obvious with on-demand services felt like an impossible problem statement in 2016. Changed the way I look at services wherever I go.
2016 — 2016
New Delhi
Intelligent Interfaces
Co-founder & Head of Data Visualisation
We wanted to build Tony Stark's Jarvis for the largest organisations of India. We didn't succeed. Got exposed to some of the coolest things possible if one were to entertain imagination.
2015 — 2016
Mumbai
Housing.com
VP, Design
From data collection that would power the rich insights for buyers & sellers to creating the most intuitive real-estate browsing and purchase platform, I learned more about how people think about houses before they make it their homes in just one year. Also, a roller-coaster ride.
2014 — 2015
Bengaluru
Fusion Charts
Head of Design
I fell in love with data visualisation here. Built some of the most satisfying things mixing social media design patterns and boring data visualisations. This built the foundation for me to understand data like a designer.
2012 — 2014
Pune
Fab.com
Product Designer
Built apps and first true transition from a developer to a designer. Award winning apps, complete e-commerce learning and understood what it takes to continuously improve a single product for years.
2011 — 2012
Pune
Kria Interactive
Founder
My first 'start-up' where we built games, websites, web apps, creative merchandising for some of the biggest brands of the country.
2010 — 2011
Mumbai
Raa Studios/Gozoop
Creative Head
Started as a PHP developer and quickly graduated to do all things from talking to clients to designing to building to testing to shipping the final product.